My Pet Cafe

Let’s see a interested dog cafe in Korea

This month, we are bringing a winter gift for you, any coffee products are now 20% off. come and enjoy you life with your family and pet in The My Pet Cafe.

The reasons why I decided to run a pet cafe.

Last summer, I had to feed my friend’s dog since she was on Vacation. I was walking the dog in downtown, and I wanted to find a café to take a rest; however, I did not see any café which could let dog entry, and dogs had to tied at a doorway. I do not like that way to dogs, so I didn’t go any café at that time.

Since then, I was producing an idea in a travel at Vancouver. I saw a restaurant called TAPShack, and it had a great patio for dogs. That restaurant was so popular, and I could see few customers was waiting in line with their dogs. I realized that maybe I could open a pet friendly café like TAPShack in Victoria.

I was spending few days to interview the people around me about the probability of running a pet friendly café in Victoria, and most of them replied in affirmative to my interview. Therefore, it had granted me more confidence that people need a café for them and their pets. It is this inclusive, pet-oriented atmosphere that creates a unique benefit to My Pet Café that cannot be found anywhere else in Victoria.

When I consider how to build the relation between customers and my café, I have to know who my target market is. According to my research, The target market for My Pet Café is broadly described as individuals or families with pets who aim to spend more time with their loved ones in a family-friendly inclusive environment. This is My Pet Café’s core target market as these individuals benefit from the atmosphere forged by the Cafe.

After I know who my target market is, it is easier to relate our customers, and I will use the following ways.

• The customers will be attracted towards the atmosphere and infrastructure of the cafe which are designed for fast and effective operations.
• Focusing on positive and pleasant customer relations with the entire family, including the pets.
• A focused marketing strategy towards the entire family, including dogs by inviting dogs to be a part of the experience.
• Hiring individuals who are good with dogs and who are willing to go the extra mile by showing an interest in their pets and family.

Although this business has a bright prospect, it also has several problems should be solved. First of all, the public health environment problem can’t be ignored. Because I allow pets entry the café, the hair of pets will turn the environment worse if I don’t clean it often. Consumers will have a very bad customer experience if it happens. Secondly, My Pet Café is not only a pet friendly café, it also a café where can provide good quality foods. Most of time, the business will highlight a selling point, but I don’t want to make people think that the only advantage of my café is pet friendly. Therefore, taking the feedback from customers and making the improvement for the products timely is necessary.

The preliminary survey of pet cafe.

People love pet, and according to figures on the Statista.com, I found only 39 percentage Canadians do not have pet. It is a huge number, because this means 61 percentage people in this country own at least one pet. Thereinto, the owning rate of cat is 35 percentage which is 2 percentage higher than dog’s (2016). Therefore, I think cat, as the one of the most popular pets, has a great business opportunity. In this report, I am going to talk about the feasibility of my business idea, the cat café.  Firstly, I want to introduce what the cat café is. Just as its name implies, the cat café is a theme café whose attraction is cats, and customers can watch and play with cat by paying a cover fee.

This business is pretty popular in lot of countries, such as China, Japan, England etc. Yet this kind of business was only getting started in North American. 4 years ago, the first cat café was opened in Montreal, and until right now there are no more than 3 cat cafés in Vancouver and none in Victoria.

In addition, running a cat café can help cat effectively. The impacts of this overpopulation are serious and include cats languishing in shelters long term, or worse, succumbing to stress-related illnesses. For cats who remain outdoors, risk of disease transmission, as well as illness, injury and death are daily realities. The cat café can be a temporary shelter for cat until they are adopted by people, this way will reduce the heavy burden of the cat colony.

In my opinion, the market of cat café is worth expecting. My target market is the people who love cats, but they do not have cat. Because many apartments in Victoria forbid pet ownership, the popularity of the cafes has been attributed to a desire to interact with cats to help relieve the stress of a busy urban life. The profitabilities of a cat café are covering fee which is hourly, and the revenue of our products. The major part of covering fee will be used on cats feeding fee. Furthermore, our café products will different from other normal café, for example, our cake will have the cat pattern on it.

On the other side, there is no doubt that running a cat café has risk. Firstly, environment health is a big problem. Within the Canada, compliance with food service regulations has been a challenge. In some countries, governments allow cat cafes to serve food and drink in the area where the cats are. But sadly, that’s not how it works in the Canada.

Reference:

Share of consumers who own a pet in Canada as of May 2016, 2016, Statista, https://www.statista.com/statistics/468112/share-of-adults-who-own-a-pet-by-type-canada/